Perspective

Today, the media industry is changing at a mind-boggling pace. The traditional marketing company model must change with it and many find that a difficult transition. Often there is a gap between how traditional marketing agencies understand how to leverage the web. We’re different in that we grew up online and the web has always been our core focus from the beginning. We started out as web developers and programmers and eventually grew the business out to encompass traditional media solutions for our clients. Because we are geeks at heart we know how to leverage the web more efficiently and to a greater extent.

Efficiency

The three founders of the company came from very different parts of Canada (Vancouver, Montreal and Sydney, Nova Scotia). Each brought valuable insight and perspective with one common interest -> Efficiency. This core value is pervasive with every member on the team to this day and translates into value for our clients. The most apparent use of this can be seen in our approach to target the US and Western Canadian markets while leveraging the cost-effective resources found in Atlantic Canada. Simply put, we can produce the same of better results for our clients out West for about half the cost.

Open Source

Open Source is all we’ve ever done, even before it was popular and when it was difficult to convince some of our prospective clients of its value we never wavered. We’ve always known its value and believed in the philosophy of Open Source and continue to give back to the community that has now become the de facto standard in the industry today. Several years ago we spent a great deal of time experimenting with various open source frameworks, Content Management Systems (CMS), and portal platforms, and we even built our own. Eventually, we decided to take a powerful open source CMS and fork it, developing it into our own system. The effects of this approach have been dramatic and have provided our customers with the following benefits:

• Increased Customization – We built our CMS around a very powerful and flexible system and support plug-ins and themes and it has fantastic documentation available.
• Lower Total Cost of Ownership – Due to the reduced need for security patching and lower maintenance costs.
• Ease of Use – Generic systems by their nature aren’t customized to your business. As such they are often difficult to use.
• Increased Security – Frequent security audits combined with an Open Source platform used by hundreds of millions of people around the world contribute to one of the most secure systems around.
• Increased Supportability – When you need support we can always get you answers and resolutions swiftly because we don’t have to rely on a third party for help.

This doesn’t mean that we have forgotten about the value of other Open Source projects. We appreciate the advantages of leveraging open source technology when appropriate. In fact, we continue to use alternative open source components when we believe it would better suite a client’s needs. The key difference is how we use our experience to correctly select and use open source components that provide the most value for our clients. We only use components that are well established and have a committed support network. One of the main advantages for using open source in this way is that we can provide an enterprise class product on a small business budget.

So why do our customers choose us? Here are just a few reasons:

• We’ve been in business since 2000 (to check out when a Nova Scotian Company was really registered, use the Joint Registries)
• We have a well-rounded team of full-time professionals so we have dedicated expertise in all applicable areas
• We always answer the phone and help you when you need it!
• We always reply to your emails or support tickets within one business day
• When someone on the team goes on vacation or is not available to work you are never adversely effected because when you hire us, you hire a team of experts
• Our past customers will tell you that we will do whatever it takes to do the job right (but don’t take our word for it, ask them for yourself)
• We are a member of all the major business associations (BBB, CFIB, Chamber of Commerce, BLBA)
• We actively contribute back to our community (More Info)
• We are truly committed to reducing our impact on the environment (More Info)