The majority of your website’s traffic will come from search engines such as Google and Bing, and you want to make sure your customers or future customers come to your website before your competitors. How do you do this, how do search engines work and why isn’t it easy?

Norex is a Canadian Web Design company with expertise in S.E.O. and S.E.M. Optimizing your website for search engines isn’t easy, but it doesn’t have to be hard. By hiring Norex, you’re hiring a team of developers and designers with S.E.O. experience and S.E.O. experts as well. S.E.O. is a multitiered approach requiring the involvement of programmers, content writers, S.E.O. gurus and you as well. It takes time, but Norex has been doing S.E.O. and S.E.M. (Search Engine Marketing) for a long time, so we’re very qualified to bring your business to the top of Google.

Our Approach to S.E.O. and S.E.M.

Our approach to S.E.O. is multitiered and is normally spread out over the course of several months. We will consult with you, provide technical services and help you with copy writing. We first look at  your existing website or we finish your new website, keeping S.E.O. in mind from the start. We decide if the page’s code needs to be rearranged or restructured for ideal results and then we make those changes. From here, we will “discover” your business and decide upon the “keywords” we want to target. These are search terms such as “Halifax Web Design” (the keywords we initially targeted). After the keywords have been decided upon, we’ll analyze your content and rewrite a lot of it, to target these keywords. S.E.O. is an ongoing process and we’ll help you at every step along the way.